I had never imagined that I would find an escape route from the chokehold of fast fashion and unsustainable brands. So it came as a pleasant surprise when I spotted zoobop, a site that rates brands based on their ethos and carbon footprint. From fashion to hair care and make-up, the site offers detailed data on why brands are rated poor or vice versa. We liked the FAQs section that offers clarity about their eco-friendliness, which is a must in our rulebook.

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