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This VFM chain store in Kurla specialises in quirky utility products

A VFM chain store specialising in quirky utility home décor and personal products is now open in Kurla. We did a walkthrough to see if the store is worth your time

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The store offers a range of organisational tools, stationery, beauty and home décor items. Pics/Tanishka D’Lyma

The store offers a range of organisational tools, stationery, beauty and home décor items. Pics/Tanishka D’Lyma

Variety stores are a guilty pleasure. While great prices do ease the guilt of unnecessary spending, we’re still trying to find a good enough reason to buy a multi-purpose grabber. But when you enter Mumbai’s first Daiso outlet, a Japanese value store, at Phoenix Marketcity in Kurla, it’s hard to not fill up your shopping basket with unique finds where a storage bag at Rs 1,169 seemed to be the highest-priced item.

The store has a mishmash of home products similar to a 99-dollar store. As you enter, to the right are racks of beauty products that don’t disappoint, from scrunchies, combs for different types of hair and heat-less hair styling tools to bathroom mirrors and clip-on nails. The middle aisle stocks socks, lounge bras, yoga mats and gym equipment. We wish that the stationery aisle would offer more than just markers and a few notebooks. The desk organisers look dull but are functional; so are the rest of the craft products. We were impressed with the variety of folders. 

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