Whether it is comedy, music or theatre, artistes are in agreement that this is a good time to experiment. It is no wonder then that new formats and themes are being tried out in shows with the aid of available technology. One such show is IT Cell launched by city-based comedian Sriraam Padmanabhan that brings his passion for stand-up comedy and improv together. And at a time when everyone is glued to the news, it takes a dig at news channel debates and uses current affairs for inspiration.

The format is set; each episode begins with a debate powered by nonsensical footage, followed by cancel culture and finally, a section that requires comedians to plug a made-up brand or product. It isn't surprising that Padmanabhan has a day job in advertising and marketing. "So, I know how branding works and fundamentally despise some of its principles. As for cancel culture, I've always been against it, and wanted to use it in the show," he explains. The show takes the improv route and comedians are encouraged to respond in ways as bizarre as possible.