We remember addressing a feud our common friends had back in university to another friend. "But how do you know they aren't talking?" we asked. "Dude, they don't even tag each other in memes anymore," she replied, as if the evidence were so explicit, that we pretty much felt like a Doubting Thomas. Side note: the rumours were true.

Are we implying that a term coined in the 1970s by Richard Dawkins, an evolutionary biologist now in his 70s, is slowly creeping up to take over our universe? Quite honestly, we hope they do. Because you can pick out flaws with meticulous scrutiny, but it's better to do the same while having a good laugh.