As the stalemate between film producers and multiplex owners end, both the parties gear up to rake in profits
As the stalemate between film producers and multiplex owners end, both the parties gear up to rake in profits
After lingering around in the darkness of uncertainty for more than a couple of months, the film industry is finally set to see the sunup.
The long standoff between United Producers-Distributor Forum (UPDF) and multiplex owners over the revenue-sharing issue was finally resolved yesterday.
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Amit Khanna, representing Reliance Big Cinemas, was the first one to sign the elusive agreement between the two parties at around mid-night.
Thus, at one point it looked like Big Cinema would be he only company signing on the dotted line. But after a lot of discussion, all the parties agreed to the document.
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Mukesh Bhatt, chairman of the core committee, says, "It is neitheir their victory nor ours, but it's of the victory of entire film industry.
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The happy days are here again and now there would be business as usual." Bhatt also appreciates Amit Khanna and Big Pictures for taking such a gutsy step and leading the way for one and all.
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Besides, filmmaker Mahesh Bhatt, says, "The good thing is that now everyone will be working together to release films but not at one go or else there will be a tetchy traffic jam."