Air India has appointed The Aviation Management Limited (a TAM Group company) as its General Sales Agent (GSA) for passenger sales in Mainland China, effective December 1. The move aims to strengthen Air India’s presence in one of the world’s largest travel markets.

TAM Group will handle reservations, ticketing, marketing initiatives, and passenger sales services across Mainland China on behalf of Air India, providing travel agents and customers seamless access to the airline’s global network.