Despite being the land which gifted the world the Kamasutra, India continues to make a 'big deal about silly rubber and silicone products', said Raj Armani, co-founder of the US-based online adult store IMBesharam, whose largest clientele are Indian customers.

Raising questions against the 'conservative' enforcers of the archaic British law dictating obscenity and vague categorization of sex toys, Armani said the government could earn thousands of crores if it chooses to regularise the market.