No film to watch next weekend? This is why

IT'S war... and they're fighting for the Rs 150-300 that you shell out for your ticket to the cinemas.

Share revenues, say producers
Producers/distributors from Shah Rukh Khan, Aamir Khan, Dharma Productions, Yashraj Films, Sajid Nadiadwala to UTV, Eros, Excel, Rakesh Roshan and Vishesh Films have all linked hands, forming the United Producers Forum to strike against the multiplex lobby. Their demand? That the multiplexes share 50:50 on all revenue, including that of tickets sold. Multiplexes, in their turn, say point blank that they do not have the margins to pay up.