In a creative move to promote railway safety, Western Railway has launched a Special Safety Campaign in collaboration with the popular animated character Chhota Bheem. The initiative aims to raise awareness among passengers—especially children—about the dangers of trespassing and boarding or alighting from moving trains.

The campaign was inaugurated on Wednesday with a special exhibition at Churchgate Railway Station in Mumbai at 3 pm. The event marked the beginning of a series of themed exhibitions and digital initiatives designed to educate commuters on various safety protocols.

Speaking to mid-day, Western Railway's Chief Public Relations Officer (CPRO) Vineet Abhishek explained the rationale behind choosing Chhota Bheem as the face of the campaign: “We regularly engage with our passengers through social media, print and electronic media. This time, we wanted to add an interesting and creative angle to our outreach. Chhota Bheem is a beloved character across all age groups, especially among children. By using his voice and personality, we believe the safety messages will be more relatable and memorable.”