Nikhil Chitale, one of the young scions of the renowned Chitale Bandhu brand based in Pune, on Thursday, urged people to not "fall for scams" like A2 ghee which is being sold for a higher price than regular cow ghee in the market. Nikhil, who is a fourth-generation dairy industrialist, and partner in the dairy subsidiary of Chitale Bandhu said that ghees are mostly fats and moisture with little protein presence including A2. 

Taking to X (formerly Twitter), Nikhil wrote, "I just saw an ad promoting A2 Ghee. A2 GHEE? At five times the usual price? What kind of nonsense is this? A1 and A2 are proteins, but ghee is 99.5 per cent to 99.7 per cent fat and moisture with no protein—neither A1 nor A2. Don’t fall for these scams."