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Coming soon: Branded names for Indian railway stations

The scheme, wherein the licensee may add their brand name or logo as suffix or prefix, is open to central and state government agencies, public sector undertakings and reputable business entities

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As part of the scheme, the licensees will be allowed to add their brand name, up to two words, or their logo to all display boards on station premises. File pic

As part of the scheme, the licensees will be allowed to add their brand name, up to two words, or their logo to all display boards on station premises. File pic

Railway stations may soon get a brand new prefix or suffix to their current names, as the Indian Railways on Monday allowed rebranding of stations to generate revenue.  

“The scheme is open to central and state government agencies, PSUs and reputable business entities including banks and financial institutions. Under this policy, the licensee [brand owner] concerned will be assigned the advertising rights to only prefix or suffix its brand name, not exceeding two words, or logo to the name of the railway station,” said Sumit Thakur, chief public relations officer, Western Railway. 

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