Updated On: 22 December, 2020 12:56 PM IST | Mumbai | Hemal Ashar
Art collector Rashmi Jolly’s central suburbs space serves as a panacea in pandemic; makes art affordable and accessible by eliminating the middleman

Rashmi Jolly, Mumbai’s Consul General to the Czech Republic
Yet another phone call from an artist, asking her to buy his work, got Mumbai’s Consul General to the Czech Republic (Maharashtra & Goa) Rashmi Jolly thinking about helping the artist community. One of the hardest hit during the outbreak, artists are finding it difficult to find buyers. Art collectors, “like me,” said Jolly, “now have only ceilings empty of art both at the office and at home. After all, how much can an individual buy? That is when I thought of providing a platform so that artists can connect with a larger number of people.”
An artwork by participating artist Kumaraswamy B