Updated On: 13 March, 2009 04:33 PM IST | | Agencies
The Mumbai Metropolitan Region Development Authority (MMRDA), which sold advertising rights of suburban Bandra skywalk for a whopping Rs 79 crore, feels that newly inaugurated Kanjurmarg skywalk may not earn them enough ad revenue due the prevailing economic downturn
The Mumbai Metropolitan Region Development Authority (MMRDA), which sold advertising rights of suburban Bandra skywalk for a whopping Rs 79 crore, feels that newly inaugurated Kanjurmarg skywalk may not earn them enough ad revenue due the prevailing economic downturn.
"We feel that the Kanjurmarg skywalk may not meet our expectations as far as advertising rights are concerned. Even as the Bandra skywalk construction was underway, there were discussions that it will earn crores for MMRDA through ads and many firms had showed willingness to grab the ad rights. But when it comes to Kanjurmarg skywalk, nobody has shown any willingness so far. This could be because of recession," said an MMRDA official.