As Ganesh Chaturthi approaches, the Brihanmumbai Municipal Corporation (BMC) has announced a ‘Modak Mahotsav 2025’ in collaboration with women’s self-help groups it has financially supported.

Under the initiative, citizens can pre-book modaks on https://shgeshop.com between August 21 and 25. The ordered sweets will then be delivered across the city on August 27, the first day of Ganeshotsav. Both steamed (ukadiche) and fried varieties will be available.

The civic body said the initiative not only meets the festive demand but also strengthens the livelihood of women from economically weaker backgrounds. The move follows the success of a Puranpoli Mahotsav organised by the groups during Gudi Padwa earlier this year.