The police on Friday revealed that Bhavesh Bhinde, the director of Ego Media Pvt Ltd—the ad agency responsible for the hoarding that claimed 16 lives and left 79 injured, was also behind four other gigantic billboards along the Eastern Express Highway. Each of these is said to cost around Rs 4 crore. 

The authorities are looking into how Bhinde, who was arrested by the Mumbai Crime Branch from Rajasthan on Thursday, had managed to pay such large sums.