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Here's why Aarey's Energee doesn't taste the same anymore

<p>While Aarey has outsourced its production to a Pune-based firm, robbing the flavoured milk of its nostalgic taste, Aarey booth operators in Mumbai are favouring competitors to make an extra buck&nbsp;</p>

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Losing ground: An Aarey booth operator selling dairy products similar to the ones sold by the state-owned dairy. Pic/Satej Shinde

Losing ground: An Aarey booth operator selling dairy products similar to the ones sold by the state-owned dairy. Pic/Satej Shinde

Once the taste of Mumbai, today Energee is almost on the verge of being discontinued.

It has been learnt that Aarey's Worli dairy hasn't produced an ounce of the flavoured milk in the last few months. And the stock supplied to city currently comes from a Pune-based firm to whom Aarey has given rights for production against an annual royalty of Rs 1.38 crore. Hence, the missing nostalgic taste.

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