Survey shows Indians buying them as they are ‘value for money’
Later in the year, the government also banned over 100 Chinese apps like Tik Tok, etc. for misusing sensitive Indian data.
Just over a year after the India-China Galwan valley clash, 43 per cent Indian consumers have said that they did not buy any Made in China product in the past 12 months. This is a sharp dip in the number of Indians who had maintained this stand in November 2020, which was 71 per cent. But as time passed, many Indian purchasers are back to their favourite cost-effective products, raising concerns about whether Indian manufacturers can offer the same products at cheap rates.
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Revelations from a recent survey to understand where Indian consumers stand a year later on their resolution to not buy Chinese products, show their purchasing choices. The survey was held online by LocalCircles — a community social media platform. It also shows that of those Indian consumers who purchased China products, 60 per cent bought only 1-2 items while 70 per cent of them did so because they felt that the products offer value for money. The survey had around 18,000 responses from over 200 districts of India.
“This is encouraging, given that the common Indian had a very difficult year economically and finances were stretched. Also, majority of the Indian consumers who purchased Made in China products did so because they are the cheapest available option. However, 40 per cent of the people also highlighted their uniqueness and 38 per cent highlighted their quality as a differentiator. This is something the government of India and Indian manufacturers and MSMEs must act upon," said Sachin Taparia, founder of LocalCircles.
He added, "While escalations like the one in 2020 give a reason to consumers to boycott Chinese and buy Indian-made products, consumers generally will only stay with them if the cost-quality-uniqueness and service equation is ahead of the Chinese products."
Post the attack on Indian soldiers in Galwan valley, many Indians had expressed their intent to boycott Chinese-made products. Atmanirbhar Bharat to drive economic recovery post the 2020 lockdown coincided with this.
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