Maharashtra Chief Minister Eknath Shinde on Tuesday launched the 'Majhi Ladki Bahin Kutumb Behet' campaign in Thane, as a part of his Shiv Sena party's outreach programme aimed at connecting with beneficiary families across the state, news agency ANI reported.

The Chief Minister visited homes in Kisan Nagar and Jai Bhavani Nagar in Thane and interacted with women to assess the impact of various government welfare schemes on their lives. This initiative, led by the Yuva Sena, aims to reach two crore households across Maharashtra.