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Develop new ad policy to increase MSRTC's revenue to Rs 100 crore: Sarnaik
Updated On: 03 April, 2025 07:02 PM IST | Mumbai | mid-day online correspondent
Sarnaik noted that the current advertising agencies were not generating the expected revenue, and as a result, their contracts should be terminated
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Pratap Sarnaik (above) also suggested that for new bus purchases, special panels should be installed for advertising while considering the safety of passengers and the buses themselves
Maharashtra Transport Minister Pratap Sarnaik has directed the top Maharashtra State Transport Corporation (MSRTC) officials to develop a comprehensive new advertising policy to increase its revenue to Rs 100 crore, an official statement said on Thursday.
Sarnaik told the officials while chairing a high-level review meeting at the Transport Commissioner’s office, where MSRTC's Managing Director Dr. Madhav Kusekar and other senior officials were present.
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