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Maharashtra elections 2024: How BJP shifted poll narrative to Vote Jihad

From tom-toming ‘Ladki Bahin’ and other welfare schemes, the party has made an about turn towards Hindutva-centred appeal

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Deputy CM Devendra Fadnavis. Pic/Shadab Khan

Deputy CM Devendra Fadnavis. Pic/Shadab Khan

The Bharatiya Janata Party (BJP), part of the incumbent Mahayuti alliance, has a new narrative just days before Maharashtra goes to the polls on November 20. It’s called ‘vote jihad’, and the mainstreaming began with the release of a report last week at a Tata Institute of Social Sciences (TISS) seminar titled ‘Illegal Immigrants to Mumbai: Analysing Socio-economic and Political Consequences’.

City BJP leader Kirit Somaiya spotlighted the report at a November 9 press conference saying it is a larger ‘vote jihad’ conspiracy to garner minority votes. The next day, Deputy Chief Minister Devendra Fadnavis echoed the ‘vote jihad’ in an election rally at Chhatrapati Sambhaji Nagar (formerly Aurangabad).

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