On September 21, 2024, a large-scale beach clean-up was held at Juhu Beach as part of the 'Swachhta Hi Seva' program. The clean-up drive, held by the Ministry of Environment, Forest and Climate Change in partnership with the Maharashtra government and the Brihanmumbai Municipal Corporation (BMC), commemorated International Coastal Cleanup Day and acted as a precursor to Mahatma Gandhi's birth anniversary.

Maharashtra Governor CP Radhakrishnan, Chief Minister Eknath Shinde, and numerous Union and state ministers took part in the drive. Speaking at the event, Governor Radhakrishnan underlined that the beach clean-up was a significant step towards fulfilling the vision of a "Swachh Bharat, Mahan Bharat". He emphasised the need for youth awareness in keeping beaches clean and advocated for efficient wastewater treatment to safeguard the ecosystem. The Governor also committed Maharashtra's assistance for the Central Government's campaign to ban single-use plastics.