(From left) Sarang Sathaye, Nikunj Lotia, Nikhil Raibole and Bhupendrakumar Nandan of Café Marathi at the launch of a Marathi song at Bandra on Friday. Pic/ Sayyed Sameer Abedi

Youtube, the internet's go-to place for digital content, has until recently been dominated by English (and in some cases, Hindi) shows, web series, and music videos. But, in the past year, the tide seems to be shifting, especially in India, with Marathi content racing to the top of the list.