What is offensive?” “Your mind is filthy, you need to educate yourself.” Social activist Naaz Ekta Patel has been receiving such messages since Myntra changed its logo following her complaint to the cyber police. She has now become the target of trolls on social media platforms. Patel said she has also been receiving abusive messages on her mobile phone.

Patel, whose Andheri-based NGO helps senior citizens abandoned by their family, has become the talk of the town, with social media users posting memes on her. She had filed a complaint stating that the logo shows a naked woman. “For three years I raised this complaint on various forums. Before me, several other people commented about it. When I got to know about the logo, I spoke to various women in my locality who also found it offensive. I showed it my doctor who said this looked like the delivery position and she, too, found it offensive. Hence, I sent a legal notice to Myntra through my lawyer, but they didn’t respond. Then I filed a written complaint with the cyber cell of the Mumbai police,” Patel told mid-day.