On a four-day drive beginning November 28, the BMC issued notices to 720 shops for not displaying signboards in Marathi. Of the 13,697 city establishments visited by the municipal corporation, five per cent reportedly didn’t adhere to the new signboard norms. On the first day of the drive, it was found that 176 of the 3269 shops visited didn’t put up Marathi signboards. By November 1, the BMC found that 12,977 of the 13,697 establishments prominently displayed their names in the official state language.

The action against errant establishments was undertaken as the time period granted for compliance with signboard norms in the city had ended, a BMC official said. In each ward, two teams began making visits; on average, 150-200 shops were served notices per day. The BMC informed that fines amounting to Rs 2,000 will be charged per staffer in each shop following court orders, with Rs 1,00,000 as the maximum fine that can be charged to an establishment. Additionally, a fine of Rs 2,000 will be slapped each day on those who continue to default.