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Mumbai Diary: Wednesday Dossier

The city - sliced, diced and served with a dash of sauce

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The Bridal Asia campaign dated September 2017; (right) Design One's promotion Insta post for its October 2018 exhibition published on September 24

The Bridal Asia campaign dated September 2017; (right) Design One's promotion Insta post for its October 2018 exhibition published on September 24

Beyond a case of blurred lines
Where do you draw the line between creative inspiration and copying? A promotion image released by fashion and lifestyle show Design One skipped the standard "inspired" argument, and fell right into the category of reproduction.

A pair of models wearing trinkets by Delhi jewellers Hazoorilal by Sandeep Narang had featured in wedding exhibition Bridal Asia's campaign released in September 2017. Design One's sponsored Instagram post dated September 24 of this year, used the same photograph of models Rikee Chatterjee and Dayana Erappa. When one follower remarked on the post, the comment was deleted, and the user was blocked.

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