With around 100 small and big rivers, 90,000 borewells and approximately 24,000 square kilometres of cultivable land, and yet Gujarat’s Kutch region is an arid zone, prone to drought. The problem in certain villages of India and the rural belts is serious, as it forces several people to migrate to cities, leaving behind everything including their families and land, in search of sustainable means and a better income.

In order to curb the migratory trends (to cities), the wealthy and compassionate community of Kutchi businessmen from Mumbai have started outreach programmes to make the other members aware of the serious problems plaguing the very region they were born in. Members of at least 20 sub-sects such as Jains, Lohanas, Patidars and Bhanushalis, have gathered under the banner of ‘Global Kachchh’ to collect donations, restore lakes and wells, find a solution to the groundwater that becomes saline and a host of agricultural difficulties for those engaged in farming.