Legendary cricketer Sachin Tendulkar filed a criminal complaint with the Mumbai Crime Branch's cyber cell on Thursday, alleging that there are numerous fake advertisements on the internet using his image and that consumers are being misled by them. Tendulkar's personal assistant (PA) lodged the case with Additional Commissioner of Crime Shashi Kumar Meena.

According to the FIR, Tendulkar's PA came across an advertisement for Belly Burner Oil on Facebook on May 5, where a photo of Tendulkar was used. The text also stated that the product was endorsed by the sportsman. Similar advertisements were found on Instagram as well, and the complainant also found that a website called Shylahealth.in was selling fat-melting spray using Tendulkar's name and claiming that the product was recommended by the veteran athlete. It was also claimed that the buyer would get a T-shirt signed by Tendulkar free of cost.