Updated On: 25 August, 2015 10:40 AM IST | | Hemal Ashar
<p>A call to the iconic store at Princess Street elicited a crisp and firm, "No, no, no, it’s not true," from a staffer; a newspaper ran a front-page article on Monday announcing that Parsi Dairy may soon shut down</p>

The epicenter of Monday morning’s earthquake was at Dadar Parsi Colony — the world’s largest residential Zoroastrian conclave — approximately 10.8 kms from Princess Street in South Mumbai, where an iconic 99-year-old dairy sits. The aftershocks were experienced as far as Tardeo, Malcolm Baug in Jogeshwari and Hughes Road’s Khareghat Colony.

The iconic 99-year-old Parsi Dairy Farm at Princess Street. File pic