On the occasion of the World Day of Remembrance for Road Traffic Victims (WDoR), Maharashtra's Highway State Police (HSP) along with the Mumbai Traffic Police, launched a new mass media campaign to warn people of the dangers of speeding and urge them to slow down and follow speed limits while driving.

Dr Ravinder Singal, Additional Director General of Police (Traffic), Highway State Police, while launching the campaign, said: “For the last five years, crash data from the state has revealed that speeding is the main cause of fatal crashes, deaths, and injuries. Road crashes not only affect the injured or killed but it leaves an indelible mark of sorrow on their family members. I admire Mr Narkar’s courage and wisdom in sharing the heart-wrenching story with us today. An increase in average speed is directly related to both the likelihood of a crash occurring and the severity of the consequences of the crash. I encourage all of you to follow speed limits.”