Those found indulging in free handling of snakes and posting such pictures on social media, with the sole motive of getting more likes, will be dealt with a heavy hand. At least that's what NGO Indian Snakes intends to do.

As such callousness in handling snakes can pose serious dangers for those involved in it, the NGO has decided to start a campaign -- Save Snakes from Rescuers and Lovers -- in order to take corrective measures. The organisation has asked wildlife lovers who come across such pictures on social media to forward it to them, so that necessary action can be taken.