Amid a war of words between Maharashtra's two ruling allies over an advertisement that projected Chief Minister Eknath Shinde as being more popular than his deputy Devendra Fadnavis, the latter on Thursday sought to downplay the row saying one ad cannot weaken the government, reported the PTI.

A political slugfest has erupted between the ruling Bharatiya Janata Party (BJP) and the Shiv Sena led by CM Shinde after full-page advertisements were carried across major newspapers in the state on Tuesday, citing a survey that showed CM Shinde ahead of Devendra Fadnavis in popularity. It did not have the pictures of either Devendra Fadnavis or Shiv Sena founder late Bal Thackeray.