Radio City, India’s leading radio network in association with Mission Green Mumbai engaged listeners in innovative activity by urging them to send washed and dried ‘aam ki guthliya’ (mango seeds) which could then be sent to farmers in Maharashtra for the purpose of cultivation. Radio City Mumbai’s RJ Harshit and RJ Palak in their fun and quirky manner on the show, City ka ‘Double Decker’ as well as through short videos were able to generate a widespread response, resulting in 41,000 seeds being delivered to farmers all across the state.

Through their heartening content, superhit duo RJ Harshit and RJ Palak were able to communicate the farmers’ needs for mango seeds, with mangos being the prime fruit of the season. They along with other RJ’s of Radio City Mumbai effectively captured the extraordinary impact a small thoughtful deed can have and motivated their listeners to contribute to the noble cause. Radio City also amplified the initiative on social media by posting short videos and building up the momentum of garnering listeners to respond to this call for transforming the lives of farmers.