The Uddhav Thackeray-led Shiv Sena (UBT) objected to Maharashtra CM Eknath Shinde being called Hinduhridaysamrat. A poster put up by a BJP candidate in Rajasthan assembly elections to welcome CM Shinde for poll campaign there has led to a slanging match between the two Shiv Sena factions, led by CM Eknath Shinde and Uddhav Thackeray, reported the PTI.

On Friday, the Shiv Sena (UBT) leader Sanjay Raut objected to CM Eknath Shinde being touted on the poster as Hinduhridaysamrat (emperor of Hindu hearts), a title used to describe Shiv Sena founder Bal Thackeray.