Orders for cakes from prison bakery has seen a surprise spike

We’ve known of several prisoner rehabilitation programmes, but this one takes the cake. Inmates of Thane Central Jail are busy cooking up a storm — even working double shifts — to meet their target orders of cakes and other confectionery for Christmas. Since 2012, the inmates have been running a bakery — under a rehabilitation initiative launched by Maharashtra Additional Director General of Police (Prisons) Bhushankumar Upadhyay — all year through. But come Christmas, and the demand soars. In 2015, 11,880 pieces of cupcakes were sold; this year, it’s 14,091 and counting.

Around 15 inmates prepare 500 kg of confectionery daily, which doubles during Christmas. They work under the watchful eye of a bakery instructor, whipping up plum cakes, sponge cakes, cupcakes, vanilla and pineapple cakes, among others.

Wide clientele
Their clientele ranges from other prisoners from Arthur Road Jail, the women’s prison in Byculla, Adharwadi Jail in Kalyan and Taloja Jail, inmates of their own jail, and Thane Mental Hospital, to the babus of Mantralaya. A number of residents, police officials and NGOs from Mumbai, Thane and Navi Mumbai also place special orders in the run-up to Christmas. There is even a celebrity or two who swears by the quality of these cakes.

NB Vayachal, SP, Thane Jail, says the idea is to keep inmates busy and rehabilitate them. "We want them to learn new skills so that when they get out, they can earn a decent livelihood." Low pricing is their USP. Cupcakes are priced at Rs. 7 a piece, sponge cake at Rs. 150/kg and pineapple cake at Rs. 380/kg. "Those who place orders with us vouch for the quality. We even baked a birthday cake for filmmaker Mahesh Manjrekar two years ago," says the SP.