Radio City, India's leading radio network, initiated various initiatives this RakshaBandhan to celebrate the festival. Radio City in the national capital launched two activities, Suraksha Bandhan and #Gaadimerabhaichalaega. In Mumbai, Radio City started Mask Bandhan, keeping in mind the current pandemic situation.

In Delhi, Radio City kick startedSurakshanBandhan with RJ Ginnie, with an aim to thank and salute the efforts of doctors and medical staff of the city. With Radio City Suraksha Bandhan, RJ Ginnie, through her popular breakfast show, Suno Na Dilli, that airs 7am -11am, urges Delhiites to pledge this RakshaBandhan to respect, protect doctors and celebrate their deeds. Radio City would also be distributing masks, face shields, PPE kits to them, to fight Covid-19.