The animal activists in Vasai staged a coo for pigeon's rights, and won. After the district animal welfare officer took the Vasai Virar Municipal Corporation (VVMC) to the Animal Welfare Board of India (AWBI) in New Delhi over notice boards warning against feeding pigeons, AWBI on April 2 issued a show cause notice to VVMC, instructing them to immediately remove the banners. The civic body took down the banners on Monday and Tuesday.

VVMC had placed notice boards at several streets and footpaths across Palghar district, especially in Vasai and Navghar, where pigeons were fed, warning citizens they'd be fined R500 if they were caught doing so. Seeing the plight of the unfed pigeons, Mitesh Jain, honorary district animal welfare officer brought the matter to AWBI's notice. AWBI member Girish Shah took it up.