Advocate Mohini Priya, who specialises in consumer rights and practices in the Supreme Court, said there is need for awareness. “It is imperative to equip consumers with the discernment to distinguish between advertising flair and genuine substance, more so because most of them belong to the working class. Such advertisements transgress elemental consumer rights, including the right to accurate information, the right to choose, and the right to be safeguarded from unsafe products and unjust trade practices.”

Advocate Mohini Priya