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Zomato users furious after Gold membership usage gets tweaked by app

Customers of its Gold membership programme are furious with change that limits the number of users on the same table at partner restaurants

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Mohit Mahale, Devarshi Mukhopadhyay and Abhijeet Vaishnav

Mohit Mahale, Devarshi Mukhopadhyay and Abhijeet Vaishnav

Users of restaurant search and food delivery app Zomato are feeling a golden itch. Members of its Gold programme are expressing displeasure on social media regarding a disappointing alteration the company made this week, by limiting the number of people who could use the membership on the same restaurant table. Zomato Gold, introduced in November 2017, is a paid subscription programme that offers complimentary dishes and drinks at its partner restaurants and bars among other benefits. Earlier, if two Gold members were dining out together, both could use their membership for free food and drinks. However, after the policy change on September 10, only one of two members at a table can do this.

Odd and even
Based on the table provided in the app's FAQs, the number varies. If three are at a table, only one can use Gold, whereas for four, two can use it. Subscribers aren't happy, especially since many didn't even receive a notification regarding this. Among those is Mohit Mahale, 32, who became a Gold member in March. "I didn't know about the change until now. Usually, Zomato keeps bombarding you with messages and notifications about every trivial detail, but it didn't inform us about this. Finding out about it at the restaurant can be quite embarrassing for the members." Despite the change, Mahale will continue to use the app.

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