British business magnate Richard Branson could easily have hired a fleet of fancy wheels for his promotional event at Nariman Point last afternoon. But when it comes to flagging off a new route for his airlines, you can count on the thrill-seeking tycoon to pull off an original new stunt. And Branson didn’t disappoint, when he chose to make an appearance atop the humble black and yellow cab, resplendent in the garb of an Indian groom, drumming up a storm on his dholak.

Band, baaja and Branson! British business tycoon Richard Branson sits atop a taxi and plays the dhol amid much celebration to announce the launch of Virgin Atlantic’s service from Mumbai to London. (Inset) Milan Singh was ecstatic that his cab had been chosen to ferry Branson in the city. Pics/Suresh KK