It is very important, when you are a leader, to promise those who follow you all manner of things you are going to do for them. What? The people have no food to eat? Soon, they will, under your exemplary leadership. And they will also have schools, roads, bullet trains, money, and all sorts of both regular things and special goodies. It is vital that you do not put a time frame on this. Some people, usually the nasty sort, manage to keep track of such promises and throw them in your face at some later date. So never again say that you will bring back black money by some particular time. It should be enough to say that you will do it. You are a great leader, are you not? How dare anyone doubt or question you?

It is vital to have easily palpable, digestible and memorable slogans. To take the slogans further to the hearts of the people, you need a large collection of hard-working volunteer supporters. They will spread the word, champion your causes, and nudge the slogans along. Representation pic/Thinkstock