On Thursday, Hyderabad's most famous and popular Balapur Ganesh laddu set an all-time record after it was bought it an auction at a whopping cost of Rs 17.60 lakhs. The auction took place before the idol of Lord Ganesh idol was taken on its final journey for the immersion procession.

#BalapurGaneshLaddu in Hyderabad fetches 17.6 lakhs in auction. In 1994 it was auctioned for 450/-. It is believed to bring prosperity to the winner. After mumbai, Hyderabad is the city with highest number of #GanpatiBappaMorya pandals with more 75000 pandals #GanpatiVisarjan pic.twitter.com/rTeHqL8hXn