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'Women want more choices. Tinder provides them that'

<p>Taru Kapoor, CEO of Tinder India says Tinder is a mere reflection of real-life dating and only provides for a solution to an already existent need</p>

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Taru Kapoor says India is going through a cultural shift in the dating space
Taru Kapoor says India is going through a cultural shift in the dating space

It is not the traditional Indian way of doing things. After all, the most trusted ‘move’ an Indian boy employs when wooing a girl is befriend her first. However, with the current need for speed and the dependence on all things online, it makes complete sense that Tinder, the dating app and inventor of the “right swipe” is redefining the dating culture.

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