French cosmetics major L'Oreal Group on Friday announced that it will drop the words such as white, fair, and light from all its skincare products. The move came a day after Unilever made a similar announcement in the wake of growing criticism on social media.

Amid rising voices against colourism and racial stereotyping, the cosmetic brands have been under the scanner for their products that promote skin fairness. The backlash intensified in the wake of the 'Black Lives Matter' movement in the West.

"The L'Oreal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin even-ing products," the company said in a statement.

L'Oreal is a big player in the personal care category and owns global brands like Garnier, L'Oreal Paris, Maybelline New York, and NYX Professional Make Up.

As the announcement was made, many people took to Twitter to express their opinion. Some congratulated the company for removing the words, while many said that instead of removing the names, the products should be discontinued.

Congrats to @L’oreal for removing the words,”white,fair & light” from its skin products,but now they need to do something to remove the words,”anti-aging” from marketing like below #ageism Anti Aging Skin Care, Treatments & Products - L'Oréal Paris https://t.co/ngo2K7PTm2