Rajkot could be known for many things but these days it also shines with a young man called Ajay Boricha who is an emerging youth icon in the city. He has remained active in this field and has even carved his niche hard in the domain of social work. He has taken up several social issues in the society and his efforts have garnered good support from the city youth as well. He has formed his own group called Yuddh EJ Kalayan, which does a number of things in the society. 

He keeps on organizing a number of social work activities like organizing blood donation camps, medical checkup camps, helping the poor students, guiding the unemployed youth to get jobs and many more. With these blood donation camps, he was able to garner good support from the local youth and communities who came forward to donate the blood. These bottles of blood donated by the Rajkot based people helped to save the lives of many suffering from COVID and other ailments.