Amazon on Monday faced the ire of a section of Indian social media users over merchandising some products, including apparel and food items, that feature images of the Indian flag, with some saying that using the tricolour in such a way was an insult and a violation of the country's flag code.

Netizens shared pictures of items like apparel, cups, keychains and chocolates that feature images or imprint of the tricolour on Amazon.in website, and sought a ban on these items. Hashtags like #AmazonInsultsNationalFlag were trending on Twitter.