London: An umbrella group representing over 100 British Indian organisations on Sunday condemned the "Free Kashmir" demonstration by pro-Pakistani groups, planned to coincide with Diwali, as an act of Hinduphobia and racism.

As part of a counter-campaign, the group said it had hired a digital billboard vehicle to traverse London streets to spread the "inclusive and universal" message of the festival. "The fact that this protest is occurring on the same day as Diwali is an act of Hinduphobia and racism," notes a collective statement issued by the groups. "It is equivalent to an antisemitic group demonstrating on the holy day of Hannukkah or an anti-Muslim group demonstrating on Eid. This is why many British Indian individuals and community groups are upset," it notes, welcoming Mayor Sadiq Khan's call for the protesters to cancel their plans.