VG Siddhartha, founder and owner of popular coffee shop chain Café Coffee Day, also known as ‘CCD’ among the urban youth is a name one should to remember. He has been missing since Monday, sparking speculations of him attempting suicide, with reports of an apology letter emerging. For those who do not know much of him, here’s all you should know about his glory days, ventures, trials and tribulations.

Humble beginnings