“We can’t let the public be taken for a ride,” the Supreme Court said on Tuesday while asking the Centre and state licensing authorities to “activate” themselves to deal with misleading advertisements. While questioning the Centre over an August 2023 letter by the Ministry of Ayush asking the licensing authorities not to initiate or take any action under rule 170 of Drugs and Cosmetics Rules, 1945, the apex court also pulled up the Indian Medical Association (IMA) about the alleged unethical acts of its members in prescribing highly expensive medicines for valuable consideration.

Baba Ramdev performing yoga