The direct selling industry is expected to reach Rs 53,200 million by 2012-2013. The Indian Direct Selling Association (IDSA) in association with Ernst & Young has released an Annual Survey 08-09 on the Indian direct selling industry which aims to assess the current state of this industry in India and most importantly to identify the contribution it makes to the economy. The survey indicates that the total market size of Direct Selling Industry grew by 17% in 2008-09, to reach Rs 33,300 in 2008-09.

Fredrik Widell, Chairman, IDSA and Regional Director South Asia & MD, Oriflame India informed, "Direct selling companies have been active in contributing to the social and economic development of the country, with over Rs. 3,700 million paid as taxes to the Government exchequer by IDSA member companies alone".