If you have knowledge about the heritage of the city, and can talk about it, you can easily earn money, believes Virasat Pune Club, which has started a new initiative, encouraging entrepreneurs to explore business in culture tourism in Pune. The club has been promoting businesses that run Heritage Walks, Agritourism, Food tastings, etc, encouraging entrepreneurs to promote the city’s heritage sites and earn profits at the same time.

Pune and its surrounding areas are home to various forts and cultural sites, including Shaniwar Wada, which can be explored for heritage walks. File pic.